AMG Photographic Founding Collection: Still Images 1945-1992
Fonds / Archival Collection
Extent & Medium1200 square feet of floor space, including file cabinets and containers.
Administrative/Biographical HistoryThe Athletic Model Guild (AMG) was founded by Bob Mizer and two business associates in Los Angeles in 1945 as a referral service for models and photographers. The direct sale of photosets by mail order was a more viable economic model for business. Mizer began photographing models he recruited from local gymnasiums and beaches. AMG went on to publish Physique Pictorial magazine from 1951 to 1990. The studio survived obscenity charges and continued to produce materials until Mizer's death in 1992. The studio was sold to photographer Dennis Bell in 2003, who founded the Bob Mizer Foundation in 2010.
Scope & Content
Fonds consists of photographic print catalogs, indexes, photographs, slides, contact sheets, negative and positive transparencies produced by Bob Mizer's physique photography studio, the Athletic Model Guild (AMG). Fonds consists of strictly photographic objects. Other materials from the estate of Bob Mizer are separated into other collections [BMF002, BMF003, BMF004, BMF005].
Fonds have been arranged into the following Series and are further divided by Sub-Series: Strap Catalog Index Sheets series, Contact Sheet series; Prints series; Transparencies 4"x5" series; Transparencies 35mm series; Transparencies Medium Format series; Stereo Slides series; Other Formats series.
Joseph Mizer [1907-1992], Los Angeles ; inherited June 1992 by Wayne Stanley [1943-2008], Los Angeles ; purchased 26 December 2003 by Dennis E. Bell, San Francisco ; founded and donated in 2010 to Bob Mizer Foundation, San Francisco California .
 Joseph Mizer, Bob's older brother, inherited contents of Bob's estate, and died shortly after, probate records in BMF curatorial files.
 Stanley acquired entire Mizer estate through instructions of will in occasion of Joe Mizer's death, probate records in BMF curatorial files.
 Agreement of 26 December 2003 by Stanley-Bell in BMF curatorial files.
 In 2010, Bell founded the Bob Mizer Foundation to hold and protect the Mizer estate and artifacts of his peers.
Immediate Source of Acquisition or TransferPhotographs and slides purchased by Dennis Bell from Wayne Stanley on December 26, 2003. Later materials also purchased by Dennis Bell from Wayne Stanley and added to further related collections. Some material aggregated from other collections and donations to the archives by others including John Sonsini, Keith Foote, and John Renner.
AccrualsFurther accruals are possible.
System of ArrangementThe collection was purchased in a complete state of disarray from mishandling after Mizer's death. Collection was arranged in 2010 according to classifications established by the creator and interpretations by Dennis Bell. The fonds has been arranged into eight series which reflect the major activities of the creator. The items within most files have been kept in the order maintained by the creator. Select records only have been described at the item level. Other items have been digitized and scans used in the cataloging system to illustrate fonds, series and file-level descriptions. Consult the archivist for more information.
Physical Access ProvisionsArrangements required for physical access. All requests for permission to publish or quote from manuscripts must be submitted in writing to the Bob Mizer Foundation Archivist. Permission for publication is given on behalf of Bob Mizer Foundation as the owner of the physical items.
RightsAll Right Reserved. Permission to use images must be obtained in advance and in writing from the Bob Mizer Foundation, Inc by writing to info@BobMizer.org
LicenseMaterials available for research and education purposes only. Permission to publish, copy or otherwise use these materials must be obtained from the BMF.
Rules or ConventionsISAD(G) informed by RAD.
Archivist's NotePrepared by Dennis Bell in Spring 2019. Updated in 2019 by Dennis Bell to add further artifacts and related scans.
Date of Description2018-2019